FROZEN ABYSS
Conceptual Branding & VFX-Style AI Commercial
ROLE: CREATIVE DIRECTOR, AI ARTIST, GRAPHIC DESIGNER, MOTION DESIGNER, VFX ARTIST SOUND DESIGNCOLORIST, ACTOR
OVERVIEW
Frozen Abyss Lager is a fictional beer brand that fuses black metal aesthetics with frosty freshness. This project serves as a comprehensive study in modern production, where I built the brand’s visual identity, packaging, and an atmospheric commercial teaser by leveraging the latest generative AI tools alongside traditional editing techniques.
KEY TAKEAWAY
This project demonstrates the ability to execute a full-scale creative vision independently. It specifically highlights my passion for combining traditional VFX expertise with generative AI tools to create innovative commercial content and a cohesive brand.