FROZEN ABYSS

Conceptual Branding & VFX-Style AI Commercial

ROLE: CREATIVE DIRECTOR, AI ARTIST, GRAPHIC DESIGNER, MOTION DESIGNER, VFX ARTIST SOUND DESIGNCOLORIST, ACTOR

OVERVIEW

Frozen Abyss Lager is a fictional beer brand that fuses black metal aesthetics with frosty freshness. This project serves as a comprehensive study in modern production, where I built the brand’s visual identity, packaging, and an atmospheric commercial teaser by leveraging the latest generative AI tools alongside traditional editing techniques.

KEY TAKEAWAY

This project demonstrates the ability to execute a full-scale creative vision independently. It specifically highlights my passion for combining traditional VFX expertise with generative AI tools to create innovative commercial content and a cohesive brand.

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