ROLE: CREATIVE DIRECTOR, AI ARTIST, GRAPHIC DESIGNER, MOTION DESIGNER, VFX ARTIST SOUND DESIGNCOLORIST

OVERVIEW

Lemon Bau is a fictional craft lager brand concept where the geometric precision of the Bauhaus art movement meets organic citrus zest. The goal was to create a vibrant and energetic product reveal that feels tactile and refreshing. I designed the packaging identity using bold primary colors and shapes and utilized generative AI to create a commercial inspired by stop motion animation. The can emerges dynamically from a crate of lemons and is synchronized to a quirky Mediterranean style soundtrack.

KEY TAKEAWAY

This project highlights my ability to maintain high fidelity and consistency in packaging design, specifically regarding text and geometric patterns within generative video workflows. It demonstrates proficiency in product visualization and audio synchronization, proving that AI can be used to create specific and rhythmic commercial content that feels handcrafted rather than synthetic.