ROLE: CREATIVE DIRECTOR, AI ARTIST, GRAPHIC DESIGNER, MOTION DESIGNER, VFX ARTIST SOUND DESIGNCOLORIST, ACTOR

OVERVIEW

GRIND is a concept for a premium chocolate brand centered on nature and sensory appeal. The goal was to create a visually immersive advertisement where traditional “food porn” meets surreal fantasy. I developed a vibrant visual identity for the brand and a commercial spot that utilizes AI to create complex fluid simulations.

KEY TAKEAWAY

This project highlights my passion for merging traditional VFX knowledge with AI tools. It demonstrates how I use AI not just for static images, but to emulate high-end motion graphics and complex physics simulations (like liquid chocolate) for dynamic storytelling without heavy 3D rendering.